Jason Boron is a strengths-based leadership coach whose primary focus is helping others identify and leverage individual talents to maximize their potential. He founded Leading Strong in 2017 with a mission to share what he discovered during his own development journey… when you focus on what you do best, each and every day, you create opportunities to live you best life.

Jason draws on his education in sport psychology, experience in leadership development, and ideas from today’s greatest thought leaders to help others realize their potential. In his own journey, he identified CliftonStrengths, Builder Profile 10, and Tiny Habits as the ideal developmental tools. As a result, he invested his time and energy to become a Gallup-Certified Strengths Coach and Tiny Habits Coach to provide clients, especially entrepreneurs and small business owners, with the greatest opportunity to build self-awareness and more effectively leverage their strengths.

Since 2007, Jason has designed and conducted leadership training and coaching. This includes a variety of programs and workshops across public, private, and non-profit sectors, focusing on leadership development, effective communication, conflict resolution, collaboration, engagement, and wellbeing. Jason draws from his experience as a challenge course leader to provide experiential learning opportunities to individuals and teams aimed at optimizing performance.

Jason supports the local business community and efforts to build an entrepreneurial ecosystem through participation in regional organizations, including the Greater Augusta Regional Chamber of Commerce (GARCC) and the Shenandoah Community Capital Fund. He served as the Chair of the Board of Directors for GARCC in 2021.

Jason graduated from the University of Notre Dame with a B.A. in psychology and West Virginia University with an M.S. in sport psychology.


What are your greatest strengths? Are you creating the habits to effectively leverage those strengths every day? If not, can you imagine the legacy you can build when you live a strengths-based life?